PICTURE-PERFECT POOCHES

Samsung

THE CHALLENGE

When Samsung released the Galaxy S9, they approached Hive Labs to put a spotlight on their latest smartphone’s photo-taking features.

THE SOLUTION

Rather than a brand-heavy article emphasizing details already found online in abundance, Hive Labs produced something designed to brighten the day of our readers: A photo-essay comprising nothing but dogs from Vancouver’s Yaletown neighbourhood.  

With cute canines as the subject, this article gave Samsung an easy way to mention the smartphone’s features — without looking or sounding like a salesperson.  

Thanks to a reader-friendly headline and subject, the story exceeded our branded article benchmarks for reads by nearly 400%.