A group of topless women with “Milk Is for Babies—Dump Dairy” written on their chests are set to crash the BC Dairy Industry Conference in Vancouver on Wednesday.
The PETA-supporting protesters will gather at the conference to encourage people to switch to plant-based alternatives to conventional cow’s milk.
“The half-naked women will point out that, just like humans, cows produce milk only to feed their babies,” PETA said in a media advisory.
“Every carton of milk contains a hidden ingredient—and that’s a lifetime of deprivation and suffering for mother cows and the calves who are stolen from them,” adds PETA Executive Vice President Tracy Reiman.
“PETA is calling on anyone who values the special relationship between a mother and her baby—no matter the species—to dump dairy foods and switch to healthy and delicious plant-based milks, yogurts, and cheeses.”
In the advisory, PETA states that mother cows have been heard calling for their “stolen” calves for days.
The organization also says that calves’ sensitive horn buds are burned off with hot irons or caustic paste, and that female cows develop painful sores from spending their lives standing on concrete floors while they’re milked two or three times a day for 305 days a year.
The protest will take place outside the Fairmont Waterfront at noon on Wednesday, November 30.