Vancouverites all know how great of an attraction and museum Science World is. In recent years, in addition to its permanent exhibits and recent expansion, the museum has brought us some great exhibits from Body Worlds to the currently ongoing Science of Sexuality.
Unfortunately, as reported yesterday, some of the museum’s Science of Sexuality ads have been banned from local bus stops as they were deemed as too saucy by some conservative pencil pushers. Not that it really matters, after all the exhibit’s life at Science World ends in just three weeks.
With such great exhibits, it also requires some great marketing to get the word out. Check out these amazing ads by Vancouver’s Rethink Communications.
Good news! According to science, urine is sterile. We guess that means it’s safe to drink. You shouldn’t and we don’t recommend it, but you could…I guess. Gross.
To promote Science World—a hands-on science centre aiming to educate British Columbians— QR codes were printed on urinal pucks in Vancouver washrooms to highlight a startling hygiene fact.
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What do seagulls do besides try to steal fries all freaking day? They stand on one leg to keep warm, that’s what. To show this science fact in action, these signs were placed on posts in False Creek (in front of Science World) where seagulls usually hang out—and talk about eating fries.
To bring this science fact to life, hair was collected from various drains across the city and they created this giant hairball. OK, maybe it wasn’t real hair. But it was still disgusting.
To promote Science World’s Extreme Dinosaur Exhibit they created a skeleton the size of a dog, named Fidosaurous, hung it out the back of a car, and drove it around downtown Vancouver. A sign on top reads: Many dinosaurs were the size of a dog.
What colour was the T-Rex? Your guess is as good as really smart scientists.
They say the Sauroposeidon’s stomach was the size of a swimming pool. Wanna go for a dip?
Itchy. Itchy. Itchy. Itchy. Itchy. Itchy. Is it working?
Koalas. They’re cute. They’re cuddly. They’re Australian. And the perfect fall-guys for your next caper.
They wrapped a billboard in real 22k gold to promote Science World’s Treasure! exhibit, and to dramatize this scientific tidbit: a mere 2 oz of gold can be hammered so thin it can cover a whopping 200 square feet.
The first of its kind, the golden board sparked a media frenzy. It took weeks of painstaking work by Canada’s top gilder Brian Dedora and required a full-time security guard to discourage theft and damage. The billboard was located near Granville Island on West 4th Avenue for several weeks.
They glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.
The diamonds, each about the size of a walnut, had to be unwrapped and glued on by hand one at a time, a painstaking process that took three weeks to complete.
Once installed, the billboard sparkled with a million points of light, especially at night when car headlights made it dazzle.
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Hundreds of people attempted to walk on water during this stunt outside Science World. The water was mixed with two tonnes of corn starch, turning it into a “non-Newtonian liquid.” That meant if you took hard, quick steps you made it across the tank— otherwise, you sank into the goop.
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Pressing a button activated a spritz of water and this voiceover: “ACHOO! Did you know that a sneeze can travel 12 feet and hover for three hours? It’s true. And gross. But hey, you’ve learned something! Science World. We can explain.”
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Images and Video: Rethink Communications / Science World