TSN 1040 will be getting a new morning show, as Brother Jake Edwards revealed his future plans Monday morning.
This is the final week for the Bro Jake Show, which has been a fixture on Vancouver airwaves for a long time. The show was on Rock 101 CFMI before pairing with co-host David Pratt on TSN 1040 since 2013.
“I’ve been doing mornings for 40 years,” said Bro Jake as he went on the air today, adding that he gets up at 3:20 am every morning.
After 40 years of morning radio, Bro Jake is throwing away his alarm clock!
As just announced on #TSN1040, this is the final week of The Bro Jake Show! We'll have special guests all week leading up to the final show this Friday at @CoastbyGlowbal!https://t.co/3FaMtWohvp pic.twitter.com/GQ61zx7QZ8
— TSN Radio Vancouver (@TSN1040) June 25, 2018
The addition of Bro Jake to 1040 was a controversial one with fans, as the longtime radio host was known more for his love of classic rock than sports. But whatever you think of him as a sports commentator, you can’t argue with his success. He’s well-known in the industry for bringing in advertising dollars.
Jake will be scaling back his workload, but isn’t retiring completely, announcing that he will be hosting a four-hour show on the weekends in the near future.
“It’s going to be entertainment for sports junkies,” said Jake, adding that it’ll include “big guests.”
It’s been an interesting last 12 months for sports radio in the city, as Sportsnet 650 entered the market. TSN 1040 made significant changes to its programming last summer in anticipation of its new rival, while 650 added on-air talent.
Sportsnet has already rejigged its lineup, moving Perry Solkowski and Rick Dhaliwal to its morning show after Steve Darling left the station. Dan Riccio shifted to afternoons with Randip Janda.
TSN 1410, 1040’s sister station, went off the air in April.
At last look, TSN 1040 is winning the ratings war, holding a 1.8% share, while 650 is close behind at 1.2%.