He’s been the face of dedicated Toronto Raptors fans, and now, Superfan Nav Bhatia is also a face in Tourism Toronto’s latest marketing campaign.
Tourism Toronto, the official destination marketing organization for the region, has launched a brand new campaign called “Let Yourself In” fresh on the heels of the Raptors’ historic NBA title.
The campaign, according to the organization, also arrives as Toronto celebrates another record year in visitation having welcomed 44 million travellers into the city in 2018.
“Right now, Toronto’s having a real moment – you can feel the incredible sense of pride and energy here. Now, with the world watching, we’re inviting travellers to be a part of that pride and energy,” said Jon Mamela, executive vice president and chief marketing officer at Tourism Toronto.
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“Toronto is the front door to Canada, and our message to travellers is simple – Let Yourself In – be a part the excitement, diversity, and unapologetic progressiveness that defines who we are.”
The one-minute video shows different neighbourhoods, attractions, and our beloved winning sports team, the Toronto Raptors.
It also shows Nav Bhatia in his Raptors jersey.
Let Yourself In launches this week in select markets in the US and Canada with an integrated digital strategy.
“Let Yourself In is an open invitation to visitors from business event delegates and decision makers, to sports fans and leisure travellers,” said Mamela.
“It’s an invitation to revel in the moments that make Toronto great. From moments of small connections with our people, neighbourhoods, attractions and culture, to moments so big they’re seen all around the world.”
And while the video does incorporate the Raptors pride, other Toronto sports teams are clearly missing. (Remember the Leafs?)
But, it’s all part of Tourism Toronto’s goal, which was to capture the feeling and pride around Toronto right now.
And this is it.