Pinterest is opening its first Canadian office in downtown Toronto.
According to the social media discovery platform, the office will serve local advertisers and establish their presence in Canada where national media ad spending is expected to reach $11.52 billion this year.
The office will open on October 1.
“Pinterest is already deeply embedded in our culture and Canadians love Pinterest because they want to discover and try new things,” said Erin Elofson, Country Manager, Pinterest. “They are relentlessly seeking inspiration to enhance their own lives. Canadian businesses have the opportunity to offer the right products and services to Pinners to help them realize those aspirations and I’m looking forward to working with these businesses.”
More than 250 million people use Pinterest each month to discover and do what they love, and, according to comScore that includes 12 million people in Canada.
As well, people save 4.5 million ideas on Pinterest in Canada each day.
“We have a strong, passionate user base in Canada and there is a great opportunity for businesses to connect with these people that are actively considering what to do or buy next,” said Jon Kaplan, Global Head of Partnerships at Pinterest.
Pinterest says that more than 1.5 million businesses worldwide use Pinterest to connect with people who come to the platform with a purpose, making them open to ideas. And as a result, businesses can turn them into customers and drive growth for their company.
By the end of year, Canadian advertisers will also be able to target French-speaking Canadians, Pinterest says.