With Ontario Place’s massive revitalization project underway, many were left wondering what would be come of its music venue, the amphitheatre.
And now we have the answer.
Live Nation and Budweiser have teamed up to bring back life into the iconic venue, which is now being called the Budweiser Stage.
The multi-year partnership will include a full revitalization of the amphitheatre, and according to a press release, it will focus on “heightening the fan experience” by including:
- decreased wait time in queues by adding more concession locations, and expanding the cashless payment options at point-of-sale locations
- upgraded look and feel for concert-goers and upgrading concession offerings; and
- enhanced pre-show experience, allowing fans to arrive at the venue earlier and enjoy the space before the show
“The amphitheatre at Ontario Place has been a landmark entertainment destination for the Ontario and Toronto communities for years,” said John May, president, media and corporate partnerships, Live Nation Canada in the media release. “With the upgrades to Budweiser Stage, we look forward to enhancing the concert experience for the fans as we continue to fulfill our mission of connecting fans with the artists they love.”
In Toronto, Budweiser is already involved with the music scene with events like NXNE. Globally, it sponsors one of the world’s largest electronic music festivals, TomorrowLand.
Ontario Place’s amphitheatre, like much of Ontario Place really, needs the facelift. The space, which was called the Molson Amphitheatre for many years, is a semi-enclosed outdoor venue with the capacity of 16,000.
It opened back in May of 1995, and has hosted several major artists including Drake’s very own OVO Fest.
There is no word on who the first performer will be at the new Budweiser Stage, but we’re definitely excited to check out the new venue.
Especially because that will mean it’s summer again.