On May 25, Sephora Canada will unveil Sephora Illumination powered by Colour iQ, an immersive installation in Toronto powered by Sephora’s Colour iQ shade matching technology. The installation will allow visitors to embark on an interactive exploration of over 140,000 shades, reflecting the diversity of beauty in Canada. Additionally, they will have the opportunity to discover their own unique shade with Sephora’s Colour iQ technology. Entry to the installation is free for all.