If your organization has a Facebook business page and you’re comfortable with the basics, but you find yourself asking “now what?”, then this workshop is for you. We’ll show you how to develop content that will break through the algorithm and get noticed (and discuss whether or not you need to boost posts to do so). You’ll be inspired by real world case studies of businesses who have rocked Facebook without a big ad spend, and learn about practical strategies and tools for extending your unpaid (organic) reach on the platform. We’ll go through the steps of running a successful Facebook campaign, like a contest or other promotion, from start to finish. Finally, we’ll discuss admin reporting and metrics, so you can quantifiably measure your efforts on Facebook.