Learn how to harness the power of Facebook advertisements for your clients, business, and/or workplace. In this beginner-level workshop, you’ll learn how Facebook advertising fits into the larger digital picture and integrates with the rest of your online marketing efforts. Tackle audience setup and learn how to target your ads effectively based on demographics, geographic areas, and more.
We'll dive into the variety of different ad formats available and discuss which ones are most appropriate based on your advertising objectives. We will discuss ad creative and messaging and, together, build a real campaign. Finally, we’ll go over the analytics available to Facebook advertisers so you can evaluate your efforts and know which ads performed the best.