
The TTC’s long-time spokesperson is leaving his post.
The City of Toronto announced that Brad Ross, executive director of corporate communications at the TTC, has been appointed as the new chief communications officer following a comprehensive search.
“The Chief Communications Officer is responsible for communicating the overall strategic direction for the City of Toronto, as well as making sure the public clearly understands Council’s priorities and how to access city programs and services,” said city manager Chris Murray, in a release.
“Brad brings a wealth of experience to lead our professional communications staff in the development of internal and external communications strategies, public education campaigns, digital outreach and more.”
I try to never bury the lede, so I’ll get right to it: After more than 10 years at the TTC, I’m returning to City Hall on Jan 7 as its first-ever Chief Communications Officer. My last day at the TTC is Dec. 14.
— Brad Ross (@bradTTC) November 14, 2018
Murray said that Ross will be a great steward of the city’s brand.
Ross has been at his role with the TTC since 2008. Prior to that, he was manager of media relations and issues management at the City of Toronto for eight years.
“While I will miss my colleagues and friends at the TTC, I am thrilled to be returning to City Hall and to work with a team of communications professionals committed to making a difference for the people of Toronto,” Ross said. “No order of government touches our daily lives more than the municipal government; it matters a lot. As a communicator, the opportunity to engage with the city I’ve lived in all my life is very exciting. I can’t wait to get started.”
Ross will officially assume his new role with the city on January 7, 2019. His last day with the TTC is December 14.
I hear there are some changes afoot at City Hall. I’ve lived in interesting times at the TTC, so I’m more than ready for what may come.
— Brad Ross (@bradTTC) November 14, 2018