It’s time to dust off your cowboy boots for the Virgin Mobile Stampede Concert Series

Summer concerts are simply unbeatable when the atmosphere is electric and you’re surrounded by your favourite people.

The Virgin Mobile Stampede Concert Series is back this year from July 12 to 14, bringing a stellar lineup of artists to the Scotiabank Saddledome in Stampede Park.

On Friday, July 12 Zac Brown Band will be performing their energetic country tracks in front of thousands of fans, followed by musical duo Sugarland on Saturday, July 13, and chart-topping star Tim McGraw on Sunday, July 14.

But epic concerts are just one of many features of this year’s Calgary Stampede. And to help you plan your itinerary, here’s a look at our top things to do during the best time of year in the city (no offence, winter).

Dress the part

Attending the Calgary Stampede is the perfect opportunity to channel your inner cowboy or cowgirl and go all-out when it comes to styling your outfits. If you’ve been to the Stampede before, you might already have a cowboy hat and boots in your wardrobe, so all you’ll need to buy is your outfit.

Whether you choose to wear double denim with a Canadian tuxedo, or shorts and a checkered shirt, it’s completely up to you. Pro tip: As a Virgin Mobile Member, you can get exclusive deals on fashion brands to help you get concert-ready.

Indulge in the newest Stampede eats

A trip (or four) to Stampede events must include stopping to sample the latest Instagram-worthy eats to hit the food festival. Join a food tour of the Midway or embark on your own self-guided stroll to see what’s on offer.

New and intriguing items hitting the Stampede food scene this year include a beyond meat pizza, deep-fried artichoke hearts, churro cones, deep-fried Twizzlers, flamin’ hot Cheetos corndogs, cotton candy mini doughnuts, Italian tacos, and so much more.

Try win tickets to the Virgin Mobile Stampede Concert Series

Don’t have tickets to the Virgin Mobile Stampede Concert Series yet? No problem — from July 12 to 14, Virgin Mobile will have a booth set up outside of the Scotiabank Saddledome where visitors can create and customize their own souvenir denim swag bag with plenty of cool patch options.

The activity will be open to anyone, however, Virgin Mobile Members get skip-the-line access, as well as an additional complimentary gift. To add to this, at the booth, you’ll have a chance to win tickets for each night of the Virgin Mobile Stampede Concert Series. But remember — this will be subject to capacity so make sure to arrive early.

To top it all off, during each night of the Virgin Mobile Stampede Concert Series, Virgin Mobile will be upgrading two lucky attendees to floor seats — and this could be you. If you’re heading to one if the Virgin Mobile Stampede Concert Series shows, be sure to keep an eye out while you’re there for more details on how to enter.

This summer, it’s a good time to be a Virgin Mobile Member because you can get Member Benefits, which give you exclusive everyday deals from popular brands, and a chance to win VIP access and one-of-a-kind experiences at the hottest events. This year, all Members got exclusive pre-sale access to tickets for some of the Virgin Mobile Stampede Concert Series shows, and a chance to enter a Member Benefit contest in the spring.

Wondering what winners of the contest get to enjoy? It’s better than you can imagine — an unforgettable VIP experience. Each night of the Virgin Mobile Stampede Concert Series, contest-winning Members will be hosted by Virgin Mobile and get tickets to the show, to take in the action from the Members Lounge. Here, they’ll be treated to food and drink, and enviable views of the stage.

Additionally, contest-winning Members will get exclusive backstage tours and artist meet and greets. (Can you imagine getting to meet one of the headliners in real life? What a moment.) When the show finishes up, they’ll get skip-the-line access to the Calgary Stampede’s best party at Nashville North. Now, how cool is that?

But this isn’t a just a one-time thing with Virgin Mobile. When you’re a Member, you can get hooked up with VIP access to the hottest events of the summer, as well as getting exclusive deals on food, fashion, and travel, from top brands.

Becoming a Virgin Mobile Member could make this summer the best one you’ve ever had, starting with events like the Virgin Mobile Stampede Concert Series. For more information on how you can become a Virgin Mobile Member, check out their website, and learn why it’s better to be a Member.

Virgin Mobile Stampede Concert Series

When: July 12 to 14

Where: Scotiabank Saddledome, Stampede Park, Calgary

Price: From $75 — Tickets available via Ticketmaster