New card collection aims to increase inclusivity this Valentine's Day

Feb 12 2020, 2:30 pm

Canada is an extremely diverse country, both in the way we live and the way we love.

Though that diversity hasn’t always been properly represented in the greeting card section of Canadian grocers — which is something that a new Valentine’s card collection, Cards For All, is trying to right.

The cards depict a wide variety of relationships, cultures, languages, and sexual orientations in the hopes of representing those who may not always have an option when browsing the greeting card aisle, states a release from London Drugs.

cards

London Drugs

“Valentine’s Day cards don’t always fully capture relationship diversity and the diversity of love,” said Clint Mahlman, President and COO of London Drugs, in the release.

“We are proud to have worked with illustrators to help bring Cards For All to life, filling in some of the gaps that exist in the card aisle today. We’re also proud to have 100% of the proceeds go to United Way initiatives in the communities we serve.”

cards

London Drugs

The 31 cards in the collection were designed by local artists, many of whom belong to the communities their cards represent.

From LGBTQ2S+ cards to those written in some of Canada’s most common unofficial languages, the collection even includes Valentine’s cards for non-romantic relationships — for coworkers, friends, or roommates.

cards

Photo via London Drugs

“Everyone deserves to share and receive love,” said Mahlman in the release. “Valentine’s Day needs to be more inclusive and so we are excited to bring this first-ever Cards For All initiative to our customers at select locations.”

“We hope our customers love the cards as much as we do, and we’ll expand it to many more stores next year.”

cards

London Drugs

The cards are currently available at 20 London Drugs stores throughout Western Canada and sell for $5 each. All proceeds will go towards United Way’s community initiatives.

Here’s where you can find the Cards For All collection:

British Columbia

Granville & Georgia

710 Granville St.
Vancouver

West Broadway

525 West Broadway
Vancouver

North Vancouver

2032 Lonsdale Ave
North Vancouver

London Plaza

5971 No.3 Road
Richmond

Spall Plaza

1950 Harvey Avenue
Kelowna

Coquitlam Centre

2929 Barnet Highway
Coquitlam

Robson Street

1187 Robson Street
Vancouver

Wessex – Kingsway

3328 Kingsway Avenue
Vancouver

Harris Green Village

911 Yates Street
Victoria

Davie Street

1650 Davie Street
Vancouver

Ironwood Plaza

11666 Steveston Hwy
Richmond

41st & Victoria

5639 Victoria Drive
Vancouver

Hastings & Abbott Street

351 Abbott Street
Vancouver

Vancouver House

201 – 1431 Continental Street
Vancouver

Alberta

West Edmonton Mall

8882 – 170th Street
Edmonton

Brentwood Village Mall

3630 Brentwood Road NW
Calgary

Oliver Square West

11704 – 104th Avenue
Edmonton

Mount Royal Village

1508 – 8th Street SW
Calgary

Saskatchewan

Lawson Heights

134 Primrose Drive
Saskatoon

Grasslands

4800 Gordon Road
Regina