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Vancouver-based Friendship Socks wants to change the way friends connect

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DH Vancouver Staff Oct 26, 2015 11:33 am

Socks are like friends: they both come in pairs, they make you happy and they’re great gifts – and one Vancouver-based company is on a mission to connect and re-connect friends around the world.

Friendship Socks launched this fall with a new one-for-one concept: when you purchase a pair of socks, you get to send a pair to a friend for free through Facebook, surprising and brightening their day with something totally different and unexpected.

Image: Friendship Socks

Image: Friendship Socks

“We aimed to create a brand that would provide a positive impact on people’s lives, and we thought who better than our friends,” co-founder Marc Herman told Vancity Buzz. “We wanted to give friends a new way to connect and re-connect with each other – that’s why we included the aspect of having to select a friend through Facebook to send a free surprise pair to.”

Friendship Socks

Image: Friendship Socks

More than just a pair of socks, Friendship Socks is a great surprise gift, a gesture and show of appreciation all rolled into one.

“Socks have been the go-to gift for generations, so we revamped this gift idea to give it a new lease on life,” co-founder Sean Rainey said. “Our hope is that every time a customer looks in their sock drawer and takes their shoes off they will be reminded of the special bond they have with their friend.”

Image: Friendship Socks

Image: Friendship Socks

The socks currently come in four coloured styles, each at $30 USD (for the two pairs), and are made at a family-run sock mill in the United States. The duo are working on collaboration projects with social influencers to create their own Friendship Socks designs.


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DH Vancouver Staff
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