Socks are like friends: they both come in pairs, they make you happy and they’re great gifts – and one Vancouver-based company is on a mission to connect and re-connect friends around the world.
Friendship Socks launched this fall with a new one-for-one concept: when you purchase a pair of socks, you get to send a pair to a friend for free through Facebook, surprising and brightening their day with something totally different and unexpected.
“We aimed to create a brand that would provide a positive impact on people’s lives, and we thought who better than our friends,” co-founder Marc Herman told Vancity Buzz. “We wanted to give friends a new way to connect and re-connect with each other – that’s why we included the aspect of having to select a friend through Facebook to send a free surprise pair to.”
More than just a pair of socks, Friendship Socks is a great surprise gift, a gesture and show of appreciation all rolled into one.
“Socks have been the go-to gift for generations, so we revamped this gift idea to give it a new lease on life,” co-founder Sean Rainey said. “Our hope is that every time a customer looks in their sock drawer and takes their shoes off they will be reminded of the special bond they have with their friend.”
The socks currently come in four coloured styles, each at $30 USD (for the two pairs), and are made at a family-run sock mill in the United States. The duo are working on collaboration projects with social influencers to create their own Friendship Socks designs.