Towards the tail end of last year Vancouver mayor Gregor Robertson embarked on an ambitious journey to make Vancouver the greenest city in the world, environmentally speaking of course. He was so serious he spent close to $230,000 on the logo. So with the games coming here and the international attention the Olympics bring with them, Gregor has decided to build Vancouver House to showcase the city’s commitment to being green. Expect to see more green projects like our illustrious Olympic Village in the near future.
The City’s home during the 2010 Winter Games, Vancouver House is designed to tell the story of Vancouver’s new business brand ‘Vancouver Green Capital’.
Visitors will understand the meaning of Vancouver Green Capital and meet the people from all walks of life and all areas of business who bring it to life. They will understand that Vancouver Green Capital is a logical extension of Vancouver’s past successes, a meaningful and authentic position for the city given both its geographic nature and its human nature.
Visitors will also understand that a business can be green not just economically – in the way it makes money – or environmentally, in the way it produces a product, but also socially, in the way it affects people and creates wellness.
People will leave Vancouver House understanding why Vancouver is a magnet for sophisticated human capital and why it is an idea capital where people are thinking, planning and bringing to life the economic future of the city. In short, Vancouver Green Capital is a business story and also a human story.
Vancouver House will be located at LiveCity Yaletown [source]
Kudos to Gregor for the attempt at re-branding, however it is now time to deliver and formulate a plan. We definitely have the human capital, now all we need is the political and capitalistic will to make it happen.