Earlier this year, howmuch.net set out to reveal the most valuable brands in 2017 by country.
And there are some surprising results (for instance, would you have known LEGO is Denmark’s most valuable brand?). While Google has overtaken Apple as the world’s single most valuable brand, in the great white north it’s RBC who rules the roost.
That a bank is Canada’s most valuable brand isn’t rare either. In fact, “Banks are the most prominent businesses on the map, topping the most-valued brand list in no less than 8 countries,” according to howmuch.net. Meanwhile, oil and gas companies come out on top as the most valuable brands in 7 different countries around the world, including the most valuable, Shell, in the Netherlands.
The map was based on data provided by Brand Finance who created the Brand Strength Index. Essentially, the Index measures marketing investment, market goodwill, and business performance of a brand in order to come up with a score out of 100. The brand strength indicator shows the true power of a brand – and Google is the only brand in the world with a BSI over 90.
That said, Apple and Amazon are currently 2nd and 3rd most valuable brands in the world and, according to Brand Finance, 8 of the top 10 most valuable brands in the world are American.