Want to anonymously message a friend in your phone contacts? Apparently college and high school students in New York, California, and Florida do. UBC and SFU students take a stab at the next Snapchat with Truth.
Truth is the newest anonymous messaging app to hit college campuses with a unique focus on one-to-one messaging between friends. Unlike the Twitter-esque broadcasting model of recent anonymous apps, Truth lets you pick a friend in your phone contacts and send them an anonymous message directly. After sending the message, the sender’s identity is masked with an owl, giving the app a fun, lighthearted vibe.
“We built this because we don’t really use Twitter – we’re engaged users of Whatsapp and Snapchat and we feel that the interactions in one-to-one communication platforms are more engaging and meaningful.” said co-founder Bio Cho.
While trying to remain under the radar, the founding team has been steadily building its user base in colleges for a few weeks now. Obviously there are concerns around abusive behaviour but the team says that the most prominent use case of the app has been for flirting or pranking friends.
“We’re aiming to build a great community that allows honest communication” said co-founder Ali Saheli. “We don’t want to see abusive behaviour and we will always be improving our systems to prevent it.”
The team is originally from Vancouver, Canada – Saheli, a former engineer for Recon Instruments and Trulioo, Cho, a CS undergrad from UBC, and Eric Tsai, UI/UX designer from SFU.
Truth has seen investment from Real Ventures and is currently in FounderFuel, an accelerator based out of Montreal.
PS: These are the same guys who brought you Foro, an application for students exchanging goods on campus.