Sometimes Vancouver feels like a cultural frontier outpost in North America. Some concerts never come here. Great speakers sometimes skip us over and the highly connected east coast from Montreal to Philadelphia seems to be as far away as Mexico.
Other times we are able to host and create different kinds of experiences in Vancouver. Nothing exemplified that more than the Vancouver Olympic Games, but more than that it was the events that were put on outside the ‘official’ offering. From street hockey to the poverty Olympics to shared emotion few things have changed our fair city more than those games.
Another way those games were different was the ability we had to share the experience through social media and networks. The way we communicate as ourselves or as organizations online is of growing value and importance. Figuring out the best ways to communicate and utilize these tools is always changing, but with a strong foundation and some good advice knowing which direction to go is a lot easier.
In that tradition and with an eye on education, business and communications next week Jay Baer (http://www.convinceandconvert.com/) is coming to town. Jay is from the Central United States where he is seen as a true online communications expert. Jay describes himself as:
“a tequila-loving, hype-free social media strategy consultant, speaker and author who helps leadings leading companies and PR firms harness the awesome power of the social Web. I’m the founder of Convince & Convert, a social media strategy firm with clients across North America.”
Jay co-authored his book The Now Revolution (http://nowrevolutionbook.com/) with Amber Naslund (http://www.brasstackthinking.com/) of Radian6 (http://www.radian6.com/) (an expensive Internet monitoring toolkit). Come and listen to Jay talk for a rare Vancouver appearance pickup a copy of the book included in the ticket price and stay for an interactive panel with three local guests who know the new online world very well.
Through The Now Revolution’s 7 shifts to make businesses faster, smarter & more social companies will learn to:
1. Strip away silos and overgrown business process.
2. Hire a new type of employee who is adept at human relations and immediate analysis
3. Empower every employee as a marketer, even if they aren’t
4. Listen at the point of need and answer the social telephone
5. Respond effectively and persuasively to customer inquiries
6. Plan for, find and manage real-time crises
7. Redesign success metrics in a business world that’s increasingly instantaneous
Buy your tickets before next week and save. Until next week $40 gets you the book and into the event! Buy your tickets here http://nowrevolution604.eventbrite.com/
As promised something different, something new and something we all know is worth our time for what we get out of it in the end.