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Telus Launches Twitter Critter Campaign at Pacific Centre

DH Vancouver Staff Dec 10, 2013 8:13 am

TELUS has made a commitment to support the World Wildlife Fund Canada.The four year, $1-million partnership with the organization focuses on supporting the conservation of Canadian animals and their habitats – after all, TELUS loves their critters.

This holiday season they’re selling their plush panda critters in stores for $9.50 with all profits supporting WWF-Canada. What’s neat is that they have also launched a Twitter powered critter vending machine at Pacific Centre.

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How does the machine works?

  • The interaction is very simple, you just tweet #hometweethome with a unique pin (to ensure it only works in person – this pin is displayed on the screen on site) to enable the machine. Once you tweet, you receive a Panda and they donate $1 to WWF Canada. So you basically get a free panda and the WWF Canada gains a $1!

Cool tech stuff:

  • Tweet hashtag + localized pin is the activating mechanism.  Every time a pin is used it vends the panda and a new pin is created.  Each Twitter account can only use it once to ensure it doesn’t constantly spit out Panda’s on retweets and/or 1 person can’t take them all.
  • The machine works instantaneously and is running off a TELUS smart hub on their 4G LTE Network.
  • This is the first time the tweet vending machine has been in B.C.

More info on the critter campaign:

For every tweet and Instagram photo that includes the hashtag #hometweethome, TELUS is donating $1 to WWF-Canada.  At the same time, TELUS will donate $1 to the organization with each “share” or “like” garnered on Facebook and This is in addition to TELUS iselling plush panda critters in-store and online for $9.50 with proceeds supporting WWF-Canada.

Since 2000, TELUS, its team and retirees have donated more than $7.8 million to animal and nature related causes.

WWF (World Wildlife Fund) is Canada’s largest international conservation organization with the active support of more than 150,000 Canadians. They are creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.

For more information on the critter campaign, please visit


DH Vancouver Staff
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