Channels
× Select City
×
×
×
News

Target reveals next must-have designer collaboration

D8d194f40cb13417f79d4d8daee34fdb?s=96&d=mm&r=g
DH Vancouver Staff Jan 07, 2015 10:09 am

Target and H&M seem to take turns with their much-anticipated designer collaborations. Like a rapid game of ping pong, it’s no surprise that Target’s newest announcement is coming hot on the heels of H&M’s latest collaboration with Alexander Wang.

It was announced Tuesday that Lilly Pulitzer will be giving Target – and the rest of us – a serious dose of sunshine with its colourful and limited-edition collection this spring. The collection will be hitting all Target stores across the U.S. and Canada and on Target.com April 19.

The 250-piece collection consists of 15 exclusive prints, which are original works of art made specifically for the collaboration. Nearly 200 of these items will be under $30. Embracing the sentiment, “style isn’t just about what you wear, it’s about how you live” the lifestyle collection includes apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear and travel essentials. For the first time, this collection will also include plus size pieces.

Once known for her preppy style in the ’50s and ’60s, Lilly has evolved into an American resort wear icon. But it all started at a juice stand when Lilly began creating punchy printed shift dresses to masterfully hide juice stains on her clothes. Before she knew it, her customers wanted in so she started selling them right there at her juice stand. While Lilly passed away last year, her bold and optimistic brand lives on.

The collection arrives April 19, so with its timely launch we will definitely be feeling the spring fever.

Follow #LillyforTarget to keep up with the convo.

 

Feature image: Target

Dh newsletter logo

Get direct access to our top weekly content, contests, and perks.


D8d194f40cb13417f79d4d8daee34fdb?s=96&d=mm&r=g
DH Vancouver Staff
Daily Hive is the evolution of Vancity Buzz, established in Vancouver in 2008. In 2016, the publication rebranded and opened newsrooms in Calgary, Toronto, and Montreal. Send story tips to [email protected]
© 2018 Buzz Connected Media Inc.