The Canucks quest for Lord Stanley’s mug has led them to third round against the San Jose Sharks. The Shark Club is known as a destination of choice for Canuck fans. However, they can’t possible watch the Canucks play the Sharks at “Shark Club” so management has decided to rename the Shark Club to “Vancouver Molson Hockey House” for the remainder of the playoffs.
The temporary rebranding has taken place at all Shark Club locations. This is a savvy marketing move and judging by my twitter feed very well received by fans.
Go Canucks Go!