Yes you read the title correctly, yoga jeans. Now I know men love women who wear yoga pants (courtesy of Lululemon, god bless them). However, yoga jeans are for the same demographic but marketed a little differently. The denim campaign celebrates real women. Yoga jeans have a unique fit that flatters a woman’s curves like no other denim in the market… so much so that women of all ages and sizes are singing the praises of these ‘miracle jeans’ and passing the happy news onto friends. Continue reading to see the first commercial installment
While most denim brands feature unrealistic portrayals of women, Second’s new approach with the Feel Good, Real Good campaign not only celebrates the diversity of women’s shapes and sizes, but does so with a touch of humour. Yoga Jeans give women what they really deserve: to feel good, real good.
Will this become the next yoga trend that takes over the streets of Vancouver? We’ll have to wait and see.