For months, curious shoppers have been walking past the corner of Robson and Thurlow, checking on the progress of the renovations of the ever-expanding Aritzia store. On April 15, the window coverings will come down and a chic modern store will be exposed.
Aritzia will launch the newly renovated location in with an additional 4,800 square feet expansion, bringing the Aritzia and Wilfred boutiques to over 13,000 square feet. The location will feature a number of creative design elements that will assist customers as they maneuver through the individual exclusive collections which includes TNA, Talula, Babaton, Wilfred, and Wilfred Free.
Modern design elements will include an indoor raised garden, marble slab wall, prototype merchandising fixtures, curated art pieces, and a gentle cast-in-place concrete ramp. The design is to emulate a contemporary art gallery with diffused natural light filling the store which is fitting given the Spring 2016 Collections are all about stripping away the unnecessary and shaking off our winter wardrobes.
The company was founded by Brian Hill, who launched the first boutique in Vancouver in 1984. Aritzia now has more than 70 locations, employs more than 2,300 employees in select cities across North America, including Vancouver, Toronto, Montreal, New York, San Francisco and Chicago.