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Redesign Hardbite Chips Logo and Bag National Contest

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DH Vancouver Staff Feb 10, 2011 1:31 pm

Vancity Buzz Update: Hi everyone we wanted to let you know that the Buzz paraphrased the press release and any miscommunication to use professional designers for the contest was not intentional. Any further comments after our closing announcement yesterday will be removed regardless of value. If you have any questions or concerns we welcome your thoughts by email. Thanks.

BC’s favourite potato chip company, Hardbite, wants the entire country’s opinion in a soon-to-launch national contest. While the potato chips are of top quality, loaded with flavor and not fat, and proud to be local, the names could use a serious kick, and the design concept needs a refresh.

“Natural HARDBITE Chips – a superior taste – minimally processed, artisan hand-crafted in the region for the region. We are not a mega corporation, nor a foreign conglomerate. We are approachable. We all live and work here. The fact that quality pays is both our biggest chance and our greatest challenge,” states Sepp Amsler, Owner and President of Hardbite Potato Chips.

The contest has two parts.
(1) Rename the Hardbite product line.
(2) Redesign the logo and bag.

There are seven flavours:

All Natural, Barbeque, Rock Salt and Vinegar, Jalapeno, Wild Onion and Yogurt, Canadian Cheddar and Roasted Onion and Creamy Coconut and Curry. Participants are encouraged to be daring and creative with the renaming process. For part two, the sky is the limit. This is a fantastic opportunity for designers who want to add a high profile client to their portfolio. Winners will be chosen by a panel of carefully selected judges.

The contest winner of Part 1 will be given full credit and recognition in a press release, awarded a 2-night stay at a Canadian Fairmont Property and sent a year’s supply of Hardbite. The contest winner of Part 2 will also be given full credit and recognition in a press release, awarded a $1,000.00 and a 2-night stay at a Canadian Fairmont Property in addition to being sent a year’s supply of Hardbite.

The contest begins February 21, 2011 and closes on June 21, 2011.

Submit your designs and any questions you might have to: [email protected]

Some interesting points:

• Hardbite is an award-winning artisan chip, but it is so different than regular potato chips that it shouldn’t be called a potato chip at all.
• Hardbites are chemical free. Only natural ingredients are used.
• True kettle chip with an outstanding crunch
• High in potassium, vitamin C. Source of folacin, iron and dietary fibre.
•‘All Natural’ flavor has only 30 mg of sodium per serving portion-competing brands range from 150-620 mg.

• Flavoured with Himalayan crystallized salt, which formed millions of years ago and is in its original wholesome, unaltered natural form. This    salt is so powerful that only half the amount of salt is needed.
• 100 mile compliant. Only uses locally grown chipper potatoes


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DH Vancouver Staff
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