× Select City

"Real Football Returns": BC Lions get cheeky with Whitecaps

DH Vancouver Staff May 03, 2016 9:38 pm

Have you seen the new banner ad outside of BC Place Stadium?

The latest BC Lions banner ad on a pedestrian walkway reads ‘Real Football Returns’, an obvious shot at the Vancouver Whitecaps, who they share a stadium with.

It was cheeky and I love it.

Don’t get me wrong, I like both the Lions and the Whitecaps, so it’s not about that. It’s about creative/fun marketing.

The Whitecaps have had ads boasting about having the ‘best sporting atmosphere in Vancouver’, which can be seen as a shot at the Canucks and Lions.

“We have tremendous respect for their organization and we share a number of very talented people who have worked for both clubs” said Jamie Cartmell, the Lions Director of Communications.

The ‘Caps and Lions are in competition for your sporting dollar and everyone knows it. Why not have some fun with it?


BC is going to debut some new badass black uniforms next week, so I say go full badass. Mention the Canucks losing the draft lottery. Say see ya later to the Langley-bound Vancouver Giants. Poke fun at the Vancouver Canadians during their next rain-out.

Entertain me!

The Lions play their first preseason game on June 11.



Dh newsletter logo

Get direct access to our top weekly content, contests, and perks.

DH Vancouver Staff
Daily Hive is the evolution of Vancity Buzz, established in Vancouver in 2008. In 2016, the publication rebranded and opened newsrooms in Calgary, Toronto, and Montreal. Send story tips to [email protected]
© 2018 Buzz Connected Media Inc.