Police across the province, in partnership with ICBC, launched a “speed relative to road conditions” campaign today.
The campaign is designed to help drivers prepare for driving in fall and winter road conditions and advise the public that increased police enforcement will be in effect throughout November.
An average of 57 people are injured or killed in crashes in the Lower Mainland in October due to driving too fast for road conditions, and increases to 81 people in December as conditions worsen, according to ICBC.
The four-week enforcement period for the campaign runs through November. Police across the province will be ticketing drivers travelling too fast for the road conditions.
Online ads will begin running in northern B.C. communities in mid-October and will be followed by province-wide TV and radio ads in November to remind drivers to slow down, especially in poor weather.
ICBC’S TIPS TO STAY SAFE THIS FALL AND WINTER
1. When heavy rain hits: Heavy rain can seriously reduce visibility and make road surfaces more difficult to stop on. Make sure your wipers are in good condition and increase your following distance to at least four seconds so that you have time to stop if you need to.
2. When ice or snow hits: Ice and snow can hit unexpectedly. Early in the season, make sure your tires are rated for the conditions you may be driving in and check your tire pressure regularly – pressure drops in cold weather and overinflated tires can reduce gripping.
Consider alternatives: If heavy winter conditions arrive, consider alternatives to help you get to work safely – take transit, work from home or adjust your hours of work to avoid rush hour traffic.
3. Planning a trip: If you’re travelling to an area you’re not familiar with, it’s important to check the road conditions for your entire route so you can prepare your vehicle for the weather you may encounter. Many highways in B.C. require drivers to use winter tires or chains from October 1 to April 30. Visit the Ministry of Transportation and Infrastructure’s website to see if they’re required for your route and learn how to properly use chains.
Source: VPD | Image: phildaint / Shutterstock