In 2014, Netflix updated its DVD-era logo to the one you’ve spent more than your fair share of nights staring blankly at until 3am.
You know, this super comforting one right here:
Well, today they updated their icon (yes, icon – not their logo) and it’s going to make you feel the feels one way or another.
Needless to say, people were confused, upset, and, well, pretty funny about it.
Netflix launched a new “icon” that is not a new logo, just an icon, not a new mark, just icon??? pic.twitter.com/4NvY4lVrAl
— Jonathan Shariat (@DesignUXUI) June 20, 2016
I want the old Netflix logo back. *cries uncontrollably*
— Trudy (@thetrudz) June 20, 2016
— JΞSTΞR ✪ ΔCTUAL³³º¹ (@th3j35t3r) June 20, 2016
We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future.
One thing’s for sure, for a generation that should remember growing up with land lines, millennials sure seem to still hate change. What do you think of Netflix’s new ‘icon’?