A low-cost retailer that will compete with Dollarama and MINISO has made its first entry into the Canadian market in Metro Vancouver.
MUMUSO opened a location at 2120 West 41st Avenue in Vancouver’s Kerrisdale neighbourhood in January, and more recently it opened a second location at Aberdeen Centre shopping mall in Richmond.
Although the brand is Chinese as it is headquartered in Shanghai, it markets its business and products as Korean. Similarly, the much more established MINISO, which has opened numerous storefronts in the Vancouver region since its first location on West Broadway last year, is also based in China, but it brands itself as Japanese.
“MUMUSO is a Korean brand with the focus on fashion. Its products are manufactured in China, Korea, Japan, Thailand, Singapore, and so on, providing clients with a wide range of fine goods to choose from,” reads the retailer’s website description of its business.
“We carry out a principle of plain, simple, and environmental while being innovative in production technology. With creative and fine products, we offer you a creative fashion and a better life.”
The brand’s products are highly similar to MINISO, with “lifestyle” items ranging from children’s products, apparel, accessories, kitchen items, bags, stationery, skincare, and cosmetic goods. And of course, even the company’s name and branding are similar.
The company was founded in 2014, and it has aggressively expanded worldwide with hundreds of locations in 20 countries, including the Philippines, Vietnam, Russia, Thailand, United Arab Emirates, Australia, and of course China.