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Chinese-based retailer MUMUSO expands to Metro Vancouver with second location

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Kenneth Chan Jun 27, 2018 1:53 pm 15,315

A low-cost retailer that will compete with Dollarama and MINISO has made its first entry into the Canadian market in Metro Vancouver.

MUMUSO opened a location at 2120 West 41st Avenue in Vancouver’s Kerrisdale neighbourhood in January, and more recently it opened a second location at Aberdeen Centre shopping mall in Richmond.

MUMUSO

MUMUSO store in Vancouver’s Kerrisdale area. (MUMUSO)

Although the brand is Chinese as it is headquartered in Shanghai, it markets its business and products as Korean. Similarly, the much more established MINISO, which has opened numerous storefronts in the Vancouver region since its first location on West Broadway last year, is also based in China, but it brands itself as Japanese.

“MUMUSO is a Korean brand with the focus on fashion. Its products are manufactured in China, Korea, Japan, Thailand, Singapore, and so on, providing clients with a wide range of fine goods to choose from,” reads the retailer’s website description of its business.

“We carry out a principle of plain, simple, and environmental while being innovative in production technology. With creative and fine products, we offer you a creative fashion and a better life.”

MUMUSO

MUMUSO at Aberdeen Centre, Richmond. (MUMUSO)

The brand’s products are highly similar to MINISO, with “lifestyle” items ranging from children’s products, apparel, accessories, kitchen items, bags, stationery, skincare, and cosmetic goods. And of course, even the company’s name and branding are similar.

The company was founded in 2014, and it has aggressively expanded worldwide with hundreds of locations in 20 countries, including the Philippines, Vietnam, Russia, Thailand, United Arab Emirates, Australia, and of course China.

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Kenneth Chan
National Features Editor at Daily Hive, the evolution of Vancity Buzz. He covers local architecture, urban issues, politics, business, retail, economic development, transportation and infrastructure, and the travel industry. Kenneth is also a Co-Founder of New Year's Eve Vancouver. Connect with him at kenneth[at]dailyhive.com

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