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32 Mind-Boggling Clever Ads by the Vancouver Aquarium

DH Vancouver Staff Nov 14, 2013 9:02 am

What sets the Vancouver Aquarium apart from other facilities around the world? It would be its educational and conservational focus above practically everything else, and its imaginative and witty ads are no exception to this.

Now 57 years old, the not-for-profit public aquarium attracts nearly a million visitors every single year and is Canada’s only world-class facility and one of the city’s flagship institutions.

At the moment, the facility is undergoing its most significant expansion and revitalization in decades – a $100-million project that will include expanded pools for its animals among many improvements and additions.

Beyond its quarters within Stanley Park, it carries a much larger mandate that also involves rescuing and rehabilitating sick or orphaned marine mammals, carrying out important marine life research and undertaking thorough shoreline cleanups.

The Vancouver Aquarium is also the first facility in the world to implement an organizational core value to never again capture, or cause to be captured, a wild whale or dolphin.

Without further ado, here are 32 cleverly creative and educational Vancouver Aquarium ads produced by TAXI Canada.

1. Jaws sighting at Stanley Park?

High Tide Screen Shot 2013-11-13 at 11.15.22 PM Low Tide Screen Shot 2013-11-13 at 11.15.45 PM [youtube id=”xG_mBxzTFsI” align=”center”]

2. Anglerfish Street Light

Screen Shot 2013-11-13 at 11.09.00 PM [youtube id=”TDwTWt8Gz3s” align=”center”]

3. This is not an option.


4. Nor is this an option…


5. Forget about it… this is wishful thinking.


6. Optical illusions.

Sharks & Rays - Banners 1 Sharks & Rays - Banners 2

7. Yikes!


8. A spineless animal.


9. What ‘Finding Nemo’ doesn’t want you to know about…


10. “Goodbye tail, hello legs”

BabiesPrint_Frog (1)




Screen Shot 2013-11-13 at 11.07.19 PM

13. Aim to find out!

Screen Shot 2013-11-13 at 11.08.03 PM Screen Shot 2013-11-13 at 11.07.47 PM

14. Frog Extinction: Nightmare Scenario A


15. Frog Extinction: Nightmare Scenario B


16. Frog Extinction: Nightmare Scenario C


17. “Imagine yourself in our world.”

Brand 2011 - Billboard - Imagine

18. Woodland Critter audience a.k.a. the locals.

Jelly Invasion - Billboard

19. You learn something new everyday.


20. “Don’t let their beauty distract you…”

Jelly Invasion Bus Wrap photo 4 Jelly Invasion Bus Wrap photo 6

21. “It’s safer to stare at the aquarium.”

Jelly Invasion Bus Wrap photo 5 Jelly Invasion Bus Wrap photo 7

22. A penguin meets the local owls.


23. A penguin’s way of greeting the local ducks.


24. This bird is not your local robin…


25. Penguin Point: the Vancouver Aquarium’s newest attraction.

Penguins - Billboard close Penguins - Billboard wide

26. “Waddle Lane” on the Stanley Park Seawall.

Penguins - Waddle Lane 2 Penguins - Waddle Lane 1

27. Embrace your inner child.


28. *blink*

Brand 2013 - Bus - Puffer

29. One one thousand, two one thousand…

Brand 2013 - Bus - Frog

30. We have a jellyfish invasion problem.




32. It’s true. Great things are done at the Vancouver Aquarium Marine Mammal Rescue Centre every single day.

Rescue Stories - Print - Daisy Images: Vancouver Aquarium / TAXI Canada

DH Vancouver Staff
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