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Food, News

McDonald's to circulate its own currency redeemable for a FREE Big Mac

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DH Toronto Staff Jul 30, 2018 5:30 am 10,686

McDonald’s Big Mac is turning 50 and to mark the occasion, Canadians can take advantage of a novel new way to score the iconic double-decker burger for FREE.

McDonald’s Canada is introducing a “fully food-backed currency: the MacCoin,” and starting August 2, 50,000 MacCoins, redeemable for one Big Mac, will be made available to Canadians from coast-to-coast.

The collectible, limited-edition MacCoin is made of brass and will be available via @McDonaldsCanada on Twitter where contest will run until August 8, in addition to contests on local radio stations.

McDonald's Canada MacCoin free big mac

Photo courtesy of McDonald’s Canada

“The Big Mac is a cultural icon and what better way to celebrate its continuing status than to issue a commemorative coin,” says Henry Nienhuis, President of the Royal Canadian Numismatic Association. “The many designs of the Big Mac Coin reflect the incredible international network that comprises the McDonald’s global system. We all know what the Big Mac is worth to us, but giving it its own limited mintage official celebratory coin, expands that worth giving us a collectible keepsake as well.”

According to a press release, the MacCoin, accepted in 57 countries, will be available in “five designs celebrating the five decades of the Big Mac” and it “will have a globally accepted value drawing inspiration from the Big Mac Index – the burger is so ubiquitous that The Economist even uses it to measure global purchasing power.”

“The limited-edition MacCoin symbolizes the modern McDonald’s journey,” says Jeff McLean, Senior Vice President and Chief Financial Officer of McDonald’s Restaurants of Canada. “Creating innovative guest experiences alongside much-loved menu classics is key. As one of the most well-known and loved food items, the Big Mac deserves the global-recognition and celebration that the coin evokes.”

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DH Toronto Staff

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