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McDonald's looks to add veggies to the mix

By DH Vancouver Staff, DH Vancouver Staff, DH Vancouver Staff Sep 05, 2013 8:23 am
Hands

When it comes to quick service restaurants, one name usually pops to mind: McDonald’s. After all, who doesn’t have nostalgic memories of McDonald’s? However, when you’re looking for a meatless option, quick service restaurants may not be high on your radar. The times are changing and people want to incorporate more meatless meals in their diet so, McDonald’s is looking to add to the veggie mix in a flavourful way.

A recent study conducted by McDonald’s Canada and Environics Research group finds that 76 per cent of Canadians surveyed feel they should include more veggies in their diet.  Another 71 per cent searched for veggie-only choices at least sometimes, regardless if they considered themselves vegetarian or not.

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That’s why McDonald’s Canada introduced two new meatless entrees to its menu – the Signature McWrap™ Mediterranean Veggie and Santa Fe Veggie. The new flavours are an extension of the Signature McWrap™ line-up launched in May 2013.

Mediterranean Veggie – roasted garlic hummus, feta cheese, tomatoes, cucumbers, red onions, shredded iceberg lettuce, lemon-seasoned crispy onions seasoned with lemon, and a creamy Mediterranean feta sauce.

Santa Fe Veggie – fire-roasted corn, black beans, a blend of light cheddar and Monterey Jack, tomatoes, red onions, shredded iceberg lettuce and crunchy tri-colour tortilla strips are mixed with chili lime glaze and a Southwest sauce.

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Going for a veggie option doesn’t mean one has to sacrifice taste as Anne Parks, Director of Menu Management for McDonald’s Canada, points out with these great recipes. When Anne Parks started her first job behind the counter at McDonald’s as a teenager in 1978, she had no idea that her burgeoning passion for food would put her in charge of the company’s Canadian menu development.

Thirty-five years later, she reinvents classic menu items and develops the new dishes that millions of Canadians enjoy every day.

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For more information follow @McD_Canada or visit Facebook.com/McDonaldsCanada.

 

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DH Vancouver Staff
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