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Lululemon spray-on yoga pants 'sold out' - cost $1,200 a can

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DH Vancouver Staff Mar 29, 2014 9:40 pm

Lululemon has shown that it has a sense of humour. The locally based yoga clothing giant played along with Jimmy Kimmel’s Thursday night joke that the company’s latest line is spray-on yoga pants.

Jimmy Kimmel’s joke…

The joke on Jimmy Kimmel Live, complete with a 1-minute parody advertisement, was in response to news that many American schools had banned females from wearing Lululemon yoga pants because they were too form fitting.

[youtube id=”hZkSFhfL-hM”]

 

Lululemon’s response

The company responded almost immediately by ‘launching’ the line on their website. Each can costs $1,200, is rated four out of five stars according to 653 ‘reviews’, and is sold out online. There are even sizing options with the spray-on yoga pants.

Lululemon spray on yoga pants Jimmy Kimmel

Why does it cost $1,200? In each can there is apparently enough spray for 1,200 pairs of “next-to-naked” acrylic yoga pants.

Here’s the full product description:

Why we made this

Goodbye pants, hello comfort. Designed for lightweight flexibility and versatility, our newest innovation, Spray-On Yoga Pants, will take us to and through our practice without the fuss. The breathable, seamless construction provides next-level comfort whether we’re headed straight to class or the cafe.

Fabric + features

  • Our easy-spray, acrylic-adhesive formula is engineered to stay all day
  • Fits like a second skin
  • The seamless construction keeps you comfortable
  • You’ve got options – the adjustable rise and length means the fit is in your hands
  • 1200 pairs of pants per can
  • Imported

Fit + function

  • Designed for: yoga, to-and-from
  • Fabric(s): Acrylic
  • Fit: next-to-naked
  • Rise: Adjustable
  • Inseam: Adjustable
  • Leg opening: Adjustable
  • Hemmable: made to measure

 

Images: Lululemon

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DH Vancouver Staff
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