A new Juicy Couture store could reportedly open in Vancouver in 2015, after the recent closure of all of the brand’s Canadian stores. Juicy Couture’s Pacific Centre store closed a couple of months ago.
The new Vancouver Juicy location will be opened by its new parent company, while its previous store operated under the brand’s former owner. Vancouver’s new Juicy Couture store will be somewhat different than its previous location, carrying a wider variety of products and some new product categories.
In May, we reported that Canada’s Juicy Couture stores were closing, and that several locations could re-open as Kate Spade stores. Kate Spade was the parent company of Juicy Couture, though it sold the company to brand licensing firm Authentic Brands Group last year. Authentic Brands will revive the Juicy Couture brand and according to Women’s Wear Daily, is looking to open Juicy stores in high traffic areas, with Vancouver being specifically mentioned.
According to Women’s Wear Daily, the new Juicy Couture store concept will feature the ‘world of Juicy,’ being more representative of Authentic Brand Group’s vision for the brand’s future. The concept will feature a store layout showcasing merchandise by category, giving the stores a “department store feel”. Juicy’s Black Label Collection will be available in all the new stores, and the collection will include expanded offerings in intimates, girl’s clothing, and footwear. Last week, Authentic Brands Group revealed that it had entered into a long-term partnership with Steven Madden Ltd.for a line of Juicy Couture footwear.
Authentic Brands Group is reportedly looking to open freestanding Juicy stores for girl’s clothing, as well as for intimate apparel. No word yet if Vancouver will see any of these new concept stores. Juicy’s new parent company will also soon relaunch its e-commerce platform, www.juicycouture.com.
Juicy Couture was founded in 1995 by Gela Nash-Taylor and Pamela Skaist-Levy, and its signature tracksuit was responsible for its rapid growth and expansion.
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