Indochino, one of the leaders in custom men’s clothing, has moved its showroom out of Railtown into the heart of Vancouver’s Gastown at 159 Water Street. Offering a unique, technology-led experience and designed for the modern male shopper, the new street front showroom will enable men to easily architect one-of-a-kind wardrobes of a custom suits and shirts.
With over 4,300 square feet of wooden floors and exposed brickwork and beams, the new Vancouver showroom is just steps away from Waterfront Station and will display Indochino’s full range of fabrics and accessories, including showroom-only exclusives and their new Winter 2014 Collection.
“We launched our first showroom as an extension of our Vancouver office in May and it proved to be so successful that we’ve since opened stores in Toronto, New York and San Francisco,” said Kyle Vucko, Indochino CEO and co-founder. “It’s been a whirlwind six months for us and we’re now really happy to be coming home to open a standalone store in the heart of Gastown.”
“It’s a really convenient location, steps away from Waterfront Station and the downtown core with lots of boutiques and other shops close by.”
“We’re excited to think about what the future holds for us in Vancouver – it’s still early days but this is our hometown and the new store has been buzzing with customers since we opened,” Vucko said when asked about the future of local stores.
As a physical extension of their website, Indochino’s standalone showroom works hand-in-hand with the online ordering process.
Men can book in a free 30 minute one-to-one appointment to get measured, select fabrics and get style advice before putting their custom suits and shirts together. Unlike a traditional retail store, their showroom has no inventory as each garment is made-to-measure and delivered within four weeks. Customers are invited back for fittings, to update their measurement profile and even suit up their wedding party.
“For us it’s all about providing beautifully designed suits and shirts for men who want great quality at a fair price, in a way that’s most convenient to them,” Vucko said.
“The standalone store is a great way to help guys who enjoy connecting in person – they can come into the store and feel the fabric, consult with a stylist and get measured professionally. At the same time we can introduce them to a great web experience for future orders.”
The in-store experience utilizes innovative technology developed in-house, specifically for Indochino Style Guides in order to lead customers through the same process as those ordering through the website, creating a seamless shopping experience across all channels. Measurement profiles are easy to update and future orders are quick to process in-store or at home – you simply choose the fabric and customizations (20 of them, including monogramming, linings, lapel- and vent-style), and are done in minutes.
“Both channels are effective in their own way, and in today’s world you can’t do just one or the other,” Vucko said when asked if Indochino was looking to shift more into retail rather than online. “Every guy is different and to best help him get dressed you may need to speak to him online, offline, on his phone, or all of the above.”
Suits start at $489 and shirts from $89, with accessories including ties, tie clips, cufflinks and pocket squares.
Address: 159 Water Street, Vancouver
Monday to Friday, 10 a.m. to 8 p.m.
Saturday, 9 a.m. to 7 p.m.
Sunday, 11 a.m. to 6 p.m.
Book a free one-on-one appointment: indochino.com/showrooms
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