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Sponsored, Events, Life

Pop-up fitting rooms made from nearly 4 TONNES of ice take over Queen Elizabeth Plaza

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Daily Hive Custom Content Dec 11, 2017 11:56 am 4,122

Warm vibes were in the air on a cold December morning in Vancouver, as UNIQLO and Metropolis at Metrotown teamed up to give their hardcore fans an unforgettable freezing-yet-heartwarming experience last Saturday. 

Nearly four metric tonnes of ice bricks were used to construct Vancouver’s first Ice Fitting Rooms – three solid ice stalls where bold Vancouverites could feel the frosty cold for the chance to win what they tried on.

Crowd at ice fitting rooms/UNIQLO x Metropolis at Metrotown

Image: @stylebyfire

Happy staff at ice fitting rooms/UNIQLO x Metropolis at Metrotown

Fans waited to be one of the first through the frosty gauntlet to try and score free HEATTECH innerwear – one of UNIQLO’s signature product lines, designed to retain body heat in chilly conditions. 

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Fans entered the ice cold fitting rooms in their full winter layers and transformed to come out and strut their stuff for the crowd.

Selfie in ice fitting room/UNIQLO x Metropolis at Metrotown

Some got a little more into it than others. 

The event also featured a “warm-up zone” with complimentary green tea and an icy photo wall with a snow machine for a super cool selfie-op.

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A donation of warm clothing was also made to Covenant House. Cheers to that.


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