During the 2010 Olympic games, Vancouver streets were packed with optimism and hope that sparked a sense of community and togetherness in everyone who joined the festivities. Richard Loat, Five Hole for Food CEO and founder, took notice of this and saw that hockey could be used as a vehicle for social change.
That’s when an idea turned into a movement.
Since then, FHFF has raised over a million pounds of food for local food banks across Canada during their country-wide tours.
The ball dropped in 2010. The first game was in L’Île-Perrot, Quebec where 40 players raised over 200 lbs of food. During the inaugural tour, they played nine games and traveled 6,000 kilometres in just 11 days with a goal to raise 2,000 lbs.
By the end of the tour, they surpassed their goal of 2,000 lbs and hit 6,000 lbs total. Vancouver alone contributed 3,000 lbs.
In 2011, the momentum really picked up. FHFF added four new cities and started their tour in Newfoundland. That year’s goal was an ambitious 20,000 lbs. By the end, they had doubled their target and brought in a staggering 43,000 lbs of food.
FHFF traveled 11,000 kilometres and visited 13 cities in just 19 days during the 2012 tour. Their goal was to raise 100,000 lbs of food in just under one month. By the end, they had collected over 133,000 lbs; Vancouver contributed 43,000 lbs.
The 2013 tour was bigger and better than any of the previous years. The cross-country road trip finished after raising 300,000 lbs of food—100,000 more than their initial goal.
But the 2014 tour has been the best to date; FHFF reached their goal of collecting over a million pounds of food, thanks to the two tons raised by the Canadian Navy and the 100,000 lbs raised in Vancouver.
This year will be the FHFF’s best year; Vancouver Mayor Gregor Robertson has even put forth a challenge to all other municipal leaders to help FHFF pack on the pounds.
When: Saturday, July 18
Where: Granville Street
Time: Noon to 6 p.m.
Bring: Food for donation and a hockey stick
All the donations from the Vancouver stop will go to the Greater Vancouver Food Bank.
Vancity Buzz is a proud media partner of Five Hole For Food