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Herschel Supply Co to open freestanding store in Vancouver

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DH Vancouver Staff Feb 25, 2016 7:29 am

Herschel Supply Co., the world popular Vancouver-based accessories brand was founded in 2009 by Jamie and Lyndon Cormack who named their brand after the town they were raised in – Herschel, Saskatchewan.

Herschel Supply Co Pop-Up in Los Angeles. Image: Herschel Supply

Herschel Supply Pop-Up in Los Angeles. Image: Herschel Supply Co.

Retail-Insider is reporting that the fashion/style bible WWD has indicated these third generation Canadian brothers are in the process of opening their first freestanding store in Vancouver.

Jamie and Lyndon Cormack. Image: Herschel Supply Co.

Jamie and Lyndon Cormack. Image: Herschel Supply Co.

Last week, Herschel introduced its first trademarked fabric, which has been under development for about two years. The collection has been named ApexKnit and is available in limited quantities. The collection differs from the popular Herschel ‘must have hipster accessory’ bags that are so popular. The fabric is durable, lightweight, and virtually seamless, with a sporty, progressive look. The collection’s design details invoke a more eco-friendly and recycled look with forged rubber, dual-density EVA-infused padding, and seatbelt webbing adjusters.

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ApexKnit Ad Campaign. Image: Herschel Supply Co.

Earlier this year, the company launched a Spring 2016 partnership collection with Hudson’s Bay, North America’s longest standing retailer. The line took cues from the iconic HBC multi-stripe Point Blanket and applied them to a range of Herschel Supply essentials which included multiple looks from backpacks to insulated lunchboxes.

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HBC Herschel Collaboration, Spring 2016. Image: Herschel Supply Co.

Herschel produces and retails accessories ranging from wallets to larger bags, all at reasonable price points and as the company expands its operations amid exceptional growth, the company’s sales are stellar. According to co-founder Lyndon Cormack, the company has been experiencing annual growth of 40% to 50% in all categories. The company currently operates 15 stores in Asia with distribution partners.


D8d194f40cb13417f79d4d8daee34fdb?s=96&d=mm&r=g
DH Vancouver Staff
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