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Google creates professional female emojis to reduce gender inequality

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Lauren Sundstrom May 12, 2016 2:33 am

Female emojis are pretty lacklustre. From “Information Desk Person” to “Haircut,” the range of available lady emojis can be seen as downright sexist, but Google aims to change that.

In a bid to reduce gender inequality, Google is proposing a range of 13 professional female emojis in business, healthcare, science, and education related fields, among others.

Professions were selected based on job growth in certain fields, gender-specific studies, and a recent push within popular culture to represent more women in science, technology, and math.

“…we believe we can have a larger positive impact by adding 13 new emoji that depict women across a representative sample of professions. We believe this will empower young women (the heaviest emoji users), and better reflect the pivotal roles women play in the world,” reads a release from Google.

Google notes that young women are the primary users of emojis – 78% of women are frequent emoji users versus 60% of men.

So what would said professional emojis look like? Take a look at Google’s new emojis below (and don’t worry, gents, there will be boy versions too).

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google

Image: Google


436ab6297ee5ead8aca4ab4dea9f489e?s=96&d=mm&r=g
Lauren Sundstrom
Lauren is a former staff writer at Daily Hive. She's a graduate of BCIT's Broadcast and Online Journalism program.

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