Canadian menswear brand Frank & Oak opened a new flagship store at 316 West Cordova Street in Gastown in early December. This latest brick and mortar location marks the brand’s thirteenth retail store, replacing a small temporary store on Abbot in Gastown, and capping nine other storefronts in Canada and three recently opened U.S. stores in Boston, Chicago, and Washington, D.C.
With a focus on providing an experience that feels as local as it does global, Frank & Oak has reconfigured its flagship to offer the same personalized approach to shopping in-store as it offers online. With mobile and online shopping seamlessly integrated inside the shop, customers will be able to access their past order histories and online style profiles, and can opt for complimentary personal styling appointments with trained style advisors.
Additionally, customers will be able to have products shipped directly to their homes if an item is not available in store. The flagship will carry Frank & Oak’s monthly menswear items, limited run collections, and will host a variety of community-oriented events.
The 2,400 square-foot space also houses a full service barber shop and juice bar helmed by the team at local juice emporium Krokodile Pear. The space is intended as a community hub to meet, connect, and linger.
“We’re thrilled to reinforce our reputation for personalized service and unique in-store experiences the opening of this flagship location on the West Coast,” explained Frank & Oak Co-Founder and CEO Ethan Song. “We’re passionate about building a sense of community, culture, and integrating the two into a local approach but within the context of the digital world.”
Address: 316 West Cordova Street, Vancouver (Gastown)