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Fashion Fix - Beyoncé for H&M Summer 2013

By DH Vancouver Staff, DH Vancouver Staff Mar 22, 2013 9:22 am

To say Beyoncé is famous is an understatement, Beyoncé is a way of life! Her confidence, curves, talent and diva qualities are what keeps her in that top dollar bracket. More often than not, when I’m in a pickle, I ask myself  – “what would Beyoncé do?” Let’s just say she’s never done me wrong.

Thanks to heavy hitter retailer H&M, you and the diva can be spotted in a profile of Who Wore It Better? That’s right folks, Mrs. Carter herself is reppin’ H&M Summer 2013! The TV and print ads will feature Bey in their H&M Summer 2013 collection, with billboards introducing her as “Beyonce as Mrs. Carter in H&M,” and TV commercials playing her new song, Standing On The Sun.

The first released photo. Seriously, how amazing does she look? “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

The collection will be available beginning May in H&M stores worldwide and online. Summer, we cannot wait to see you!

If you’re not already following her on Instagram – here is what you’ve been missing out on:


Let the Bey fever start! Happy Friday, everyone!

DH Vancouver Staff
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