Did you know that nearly 80% of internet users are active on social media? It’s no secret that social media has significantly impacted nearly every aspect of our daily lives. From viral home videos, to funny cat videos, to online dating, to impacting democracies around the world - social media has revolutionized human communication as we know it. What has caused this dramatic shift in attention? The conversation about the power of social media is bigger than ever before and is just now coming to the forefront of society.
Join us Thursday, May 10th for a speaker series on the Power of Social Media with Charlie Grinnel, Co-Founder of RightMetric, a digital advisor, educator and speaker from Vancouver, Canada.
Previously, Charlie got his start in film/video production with stints at Alterna Films, Voleurz, Poor Boyz Productions, and outdoor retailer Arc’teryx. While working as a freelance producer for Nike and NBC Sports, he followed a passion for digital marketing which led him to Invoke - the digital agency responsible for creating Hootsuite. After a brief tenure in the agency world, Charlie joined the digital marketing team at Red Bull, managing the brand’s digital footprint in Canada. After 3 years at the country level, Charlie was tapped to lead global social media strategy for all sports initiatives at Red Bull’s international headquarters in Salzburg, Austria. Most recently, Charlie served as Head of Social Media at Aritzia, managing the brand’s strategic presence across social media platforms. He frequently guest-lectures at BrainStation and has presented about digital strategy at various public and private events with organizations such as YPO, Destination British Columbia, Leith Wheeler Investment Counsel, Spredfast, UBC Sauder School of Business, Capilano University and more.