Capilano University Continuing Studies & Executive Education (CSEE) is teaming up with Economic Partnership North Vancouver (EPNV) to take on the real issues that today’s small business owners face. Together, we have developed a series of three workshops based on discussions with the local business community. Each session is led by an industry expert who understands the reality of our local economy.
Regardless of your budget and skill level, Facebook advertising lets you get your message in front of your best prospects. In this two-hour, hands-on workshop, Cap U instructor Conner Galway shows you step by step how to set up, create, and run a Facebook ad campaign using Facebook Ad Manager. After this workshop, you will be able to create online advertising that is relevant, on target and aligns with your overall marketing strategy.
In this workshop, you will:
- Develop an ad campaign from scratch using Facebook Ad Manager
- Zero in on your precise target audience using Facebook’s built-in tools
- Create relevant content that resonates with your audience
- Test, measure and evaluate the ads you create
This workshop is ideal for anyone who wants to explore Facebook ads as part of an overall marketing strategy. Experience building and managing a Facebook Page is an asset, but no Facebook advertising experience is necessary. Instagram will also be covered briefly.
Bring your laptop and be prepared for hands-on practice!