Channels
× Select City
×
×
×
Health & Fitness, Life

Fashion meets fitness: Equinox kicks off 2017 with provocative campaign

Health & Fitness, Life

Fashion meets fitness: Equinox kicks off 2017 with provocative campaign

D8d194f40cb13417f79d4d8daee34fdb?s=96&d=mm&r=g
DH Vancouver Staff Jan 03, 2017 5:37 pm 870

Vancouver’s Equinox fitness club is kicking off 2017 with a new campaign that you definitely won’t find in any other gym in the city.

Images shot by world-renowned fashion photographer Steven Klein will appear in the club’s Vancouver location as well as 85 other locations around the world.

See also

The images address issues regarding gender identity, the cultivation of cannabis and a woman’s decision to embrace a new perspective on beauty after a double mastectomy.

The 2017 “Commit To Something” campaign, “revolves around the notion that what you commit to is who you are. It dares viewers to take stance and look inward, even if it’s uncomfortable,” Equinox said in a release.

The new campaign looks like something you would find in Vogue. But with Equinox’s stylish reputation, it’s not surprising they include a high fashion element to their facilities.

Image: Equinox

Image: Equinox

Image: Equinox

Image: Equinox

See also

D8d194f40cb13417f79d4d8daee34fdb?s=96&d=mm&r=g
DH Vancouver Staff
Daily Hive is the evolution of Vancity Buzz, established in 2008.

© 2017 Buzz Connected Media Inc.