Ever find yourself in the hair care aisle staring at a wall of shampoo and can’t decide which shampoo to buy? You want more volume, more moisture, and more shine but unsure which product suits you the best?
Elements Squared Products (E2), a local Vancouver brand, created a natural and professional hair care system to provide the best balance and nourishment for your hair. Their hair care system is formulated to allow your stylist to customize a product exclusively for you by combining different hair-enhancing attributes into one that can be adjusted to your changing needs. For instance, your stylist can personalize a shampoo that enhances moisture and volume in the summer or one that enhances flexibility and shine for the winter.
Left: Customer using a mixture of Shiny Metal and Flexible Wood shampoo Right: Customer using a mixture of Flexible Wood and Volume Earth shampoo
E2’s hair care product line includes shampoo, conditioner, and leave-in conditioner. Each Element performs the way their name suggests. For example: Shiny Metal gives your hair more shine where Detox Fire cleanses your hair from environmental and products buildup.
E2 leave-in conditioner, Star Treatment, is formulated from an infusion of coconut oil and olive oil, two natural ingredients that will leave your hair shiny and silky smooth after each use. Star Treatment can be used as a stand-alone product or in conjunction with Replenish Sun or Balance Moon.
Customer using Star Treatment to enhance shine, smoothness and reduce frizz
Their products are environmentally friendly as well. They use natural ingredients such as vitamin E, Coconut Oil, Olive Oil, Pro-Vitamin B5, Kaolin, and Soybean Lipids. Their product is free of sulphate, propylene glycol, paraben, and DEA. Moreover, it is vegan, gluten free, pH balanced, and colour safe.
The Elements Squared concept began when three Vancouverites, a hair stylist, a chemist, and an engineer observed that consumers are pre-categorized into common hair qualities. Their vision then became clear: they wanted to help people obtain individuality by giving them a natural product that can be custom-tailored to each person’s unique needs.
E2 shampoo and conditioner are salon-only products while the leave-in conditioner is sold at both salons and selected store locations. For more information about E2, ask your hair stylist today or visit www.elementsquared.com and their Facebook page at www.facebook.com/e2haircare.