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Learn all about video as a marketing tool at this #YVRSocial event

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DH Vancouver Staff Apr 10, 2018 11:06 am 509

The days when video was regulated to YouTube alone are long gone. Now it’s becoming a bigger force than ever in the digital marketing world.

It’s on every social platform, and it’s not going anywhere. In fact, 81% of businesses are now using video as a marketing tool, up from 63% in 2017, according to the 2018 State of Video Marketing Report (Wyzowl).

On Wednesday, May 2 you’ll have the unique opportunity to hear from a panel of video experts at the #YVRSocial – Spotlight On Video taking place at Unbounce. Tickets to the event start at just $20 and you can snap up yours via Eventbrite.

The expert panel will be moderated by senior marketing strategist and instructor, Wahiba Chair, and will shed light on how brands are using different types of video.

These are the expert panelists that you’ll get to hear from:

Zain Meghji – Head of Video, Daily Hive

A media professional, social communicator, and a video producer/director, Zain has worked internationally in most aspects of the entertainment industry – teaching, performing, hosting, producing, and directing. As a Host and Interviewer, Zain contributed to “ETALK” on CTV, “BREAKFAST TELEVISION” on Citytv, “SHOWBIZ TONIGHT” on Headline News Network, “EXTRA” on NBC, “HOW TO LOOK GOOD NAKED CANADA” on the Oprah Winfrey Network, and anchored YAHOO! NEWS TRENDING. He is currently the Head of Video Content for Daily Hive and the presents the performing arts podcast “Chaotic Creative.”

Karen Hopkins – Video Strategy Consultant

Karen has been producing and directing online video content for over 10 years, working with brands and creative agencies around the world. A self-professed video geek, Karen uses her in-depth knowledge of the medium to help brands find a strategic approach to sharing their stories with video. She is an avid traveller, plant hoarder, and podcast aficionado.

Adam Rootman – Head of Digital, Vancouver Whitecaps FC

Adam is Head of Digital at Whitecaps FC. He leads a team of five in a portfolio that includes social media, digital advertising, and video. Adam is passionate about soccer, and when he’s not at work promoting it, he’s at home talking about it with his three boys.

Wahiba Chair Host and Moderator – Senior Marketing Strategist 

Wahiba is a senior marketing strategist with over a decade of experience in technology, digital and social media marketing in start-up, agency, and consultation capacities.

As an instructor at UBC and Simon Fraser University, Wahiba discovered that there are a lot of misconceptions surrounding the emerging social media marketing field. So, she teamed up with some of her students to create #YVRSocial, a series of popular events to educate and connect the digital and social media marketing community in Vancouver.


The discussion will be followed by plenty of networking over Blenz coffee so you can mingle with other professionals. The event is aimed to connect, strengthen, and elevate, the social media marketing professional community in Vancouver.

#YVRSocial – Spotlight On Video

When: Wednesday, May 2
Time: 5:30 to 8:30 pm
Where: Unbounce – 400-401 West Georgia Street
Price: $20 – $30 – Tickets available via Eventbrite

See also

Join the conversation on Twitter using the hashtag #YVRSocial and learn more at YVRSocial.ca 

Daily Hive is a proud media sponsor of #YVRSocial

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DH Vancouver Staff
Daily Hive is the evolution of Vancity Buzz, established in Vancouver in 2008. In 2016, the publication rebranded and opened newsrooms in Calgary, Toronto, and Montreal. Send story tips to [email protected]

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