If you’ve ever wanted to make a Doritos commercial, win $1 million (USD), and work with internationally acclaimed director Zack Snyder, then this is your chance. Your last chance!
The Doritos Crash the Super Bowl contest marks its next – and final – instalment, which sees creators around the world produce their own 30 second commercials for PepsiCo’s Doritos brand, with the hopes of it airing during the Super Bowl, and walking away a millionaire.
“Over the past nine years, the Crash the Super Bowl contest has provided a platform for our boldest fans to showcase their work, make a name for themselves and help shape the Doritos brand,” said Ann Mukherjee, president, PepsiCo Global Snacks Group and PepsiCo Global Insights. “Doritos brand fans all around the world are creative and share a passion for the brand that comes through in the fantastic work they submit for this contest and I can’t wait to see what they come up with this year.”
The Super Bowl, the championship game of the National Football League of the United States, is one of the most widely watched televised events in the United States and around the world, and the advertisements that air during the game are some of the most highly anticipated and most talked about of the year.
Since starting in 2005, Crash the Super Bowl winners have been awarded more than $7 million (USD) in prize money, and have gone on to receive professional commercial work, representation, and life-changing careers with the likes of Warner Bros. Studios.
In 2013, Doritos opened the contest to fans around the world. In 2014, the contest received submissions from 30 different countries and aired its first ever advertisement by a filmmaker from outside of the U.S. when Vancouverite Graham Talbot’s Doritos commercial, “When Pigs Fly,” aired during the broadcast of Super Bowl XLIX. He also took home a $50,000 USD prize.
Video submissions for this year’s contest opened September 9, and will close on November 15. A qualified panel of judges will then select semifinalists to be announced later that month. From there, a panel of judges will choose three finalists, which will be announced in January. Viewers can then vote on their favourite finalist until January 31, with the winner being announced live on February 7, during Super Bowl 50.
All three finalists will be present at Super Bowl 50, where the winning spot will be revealed live. The winner will receive $1 million (USD), and the opportunity to collaborate with Zack Snyder, while working with Warner Bros. Pictures and DC Entertainment. The other two won’t be going home empty handed, however. They’ll net a cool $100,000 (USD), and the chance to work on an upcoming Doritos project.
Submit your video here before it’s too late!