The BC Chicken Growers’ Association and BC Chicken Marketing Board have launched an innovative online awareness campaign to educate the public about Canadian chicken growing practices.
The research shows that over 64 per cent of British Columbians believe that hormones and steroids are added to the chicken they eat. This couldn’t be further from the truth. The use of hormones and steroids in Canadian poultry has been banned for over 50 years and a stringent provincial and federal licensing and inspection regime ensures those laws are upheld. That’s where the inspiration for the Chicken Squad came from – the real people who quietly work behind the scenes to ensure our B.C. chicken is raised according to the highest national standards.
Chicken Squad follows our local chicken farmers as they come together to create a parody action movie trailer to let consumers know that their chicken is hormone- and steroid-free. The irreverent, 10-episode documentary video series uses humour, vulnerability and a whole lot of fun to get the point across.
To enter for a chance to win the BBQ package, visit the website to enter: www.chickensquad.ca. Do it now though as the contest ends tomorrow, May 1, 2014.
To enter to win a prize pack that includes a gift card, t-shirt, cookbook and more, you must do the following:
1. Retweet the following on Twitter:
2. Leave a comment below telling us your thoughts on chicken growing practices.
Contest ends Tuesday, May 6 at 11:59 p.m. One winner will be drawn at random.
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