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Apple hiking Canadian App Store prices due to falling loonie

DH Vancouver Staff Jan 08, 2015 9:54 am

Now is the time to buy the 99 cent apps you have always wanted as changes in pricing are coming to Apple’s Canadian App Store.

Prices will be hiked today or tomorrow due to falling value of the Canadian loonie. An email was sent out to software developers late Wednesday informing them of price adjustments to come within the next 36 hours.

At this time, the price increase is unspecified and it is unknown if it affects all App Store products. Any increase will likely be a marginal change, with speculation that it could possibly be ten per cent hike.

The Canadian loonie has been steadily falling in value against the American dollar for much of the past year. It reached a low of 84.5 cents U.S. yesterday after oil prices stabilized.

However, Canada is not alone. App prices will also be increased in Norway, European Union countries and Russia, which has been experiencing a disastrous devaluation of the ruble against the American dollar.

Earlier today, Apple announced that consumers around the world spent nearly $500-billion on apps and in-app purchases during the first week of January – a new record for billings. In addition, New Year’s Day 2015 was the single largest day ever in App Store sales history.

“These milestones follow a record-breaking 2014, in which billings rose 50 percent and apps generated over $10 billion in revenue for developers,” reads a statement by Apple. “To date, App Store developers have earned a cumulative $25 billion from the sale of apps and games.”

Feature Image: Apple Store via Shutterstock

DH Vancouver Staff
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