Cold pressed juicing has really taken hold in Vancouver. Considered a healthier, more nutritious alternative to traditional smoothies and methods of juicing, cold pressed juice stores are popping up all over the city.
Alex Troll of The Juicery Co., a local juice business that has expanded to three locations in just 10 months in Vancouver, explains the health benefits of juicing in a video interview. Originally using cold pressed juicing to help provide nutrition for her grandfather as he battled cancer, Troll soon saw the widespread benefits that cold pressed juice offered.
As the CEO and co-founder of The Juicery Co., Troll also explains some of the challenges that face a young female entrepreneur.