Access Our Medicine has made it their goal to raise public awareness and engagement for the global problem of access to medicine. As part of its call to action, they have launched a Thunderclap campaign that will use social media to raise awareness to lower the cost of medicine for all. The campaign launched on World Health Day, April 7, and has endorsements from celebrities like Sir Richard Branson, Sarah Mclachlan, Sean Penn and Olympians Clara Hughes and Hayley Wickenheiser.
We have developed life changing medicine for cancer, diabetes, asthma and hepatitis, but we’re seeing a breakdown in the distribution of this medicine to those who need it most, due to the lack of universal affordability of these treatments. Currently, the cost of medicine drives 100 million people below the poverty line each year.
This year, world leaders are coming together to decide what will be in the UN 2015 Sustainable Development Goals. Millions of Canadians skip doses because they can’t afford the costs. One in three Americans has trouble paying for food, medication or both, and three-quarters of women with breast cancer in India can’t afford the medicine they need – this needs to change. Together, we can make sure global access to affordable medicine is on their agenda.
Currently, the campaign has reached over 420 supporters of its 3,000 goal. The campaign will end of May 6, where Access Our Medicine will post a message on your feed along with other supporters. Next, watch how over 100,000 supporters in 157 countries around the world simultaneously add their voices to the cause with the hashtag #AccessOurMeds. We’re at a pivotal moment in history where social reach is stronger than ever and it’s time to use that power for good. The social conversation will take place on May 6 at 8 a.m..
Here’s what you can do: